Writing is a communication medium. All good communication is TWO-WAY. It’s not enough to have a scintillating idea or transformative message. In order for that idea or message to have an impact or create change in another’s life, it must be heard and understood by those all-important people, your READERS.
But how do you write for people you don’t even know? This teleclass gives you writing tips and techniques on how to:

• Identify your target readers and what is important to them
• Discover where your potential readers “hang out”
• Make sure your readers “get” you” – how to tailor your writing so your ideas will be heard
• Structure the content of your book for easy access
• Choose what information to include – and what not to include

...presented by Kim Pearson.

Kim Pearson is an author, ghostwriter, editor and writing coach. She is the owner of Primary Sources, a writing service dedicated to helping other people become authors of polished, professional, and compelling books and articles.  Kim teaches workshops and teleclasses on writing, history, and ghostwriting, which have gathered high praise and recognition. 

Kim is the author of three books of fiction, two books of poetry, and two non-fiction works: Making History: how to remember, record, interpret and share the events of your life, and You Can Be an Author, Even if You’re Not a Writer.  In addition she has ghostwritten or edited over 30 books and numerous articles, telling the stories of a wide variety of people and covering a broad range of topics.